:root{
  --ink:#000; --ink-2:#101010; --ink-3:#181818;
  --paper:#f2f0ec; --dim:#8a877f; --line:rgba(242,240,236,.12);
  --gold:#ffb224; --blue:#6ea8e8; --pink:#e84f9b;
  --maxw:1180px;
}
*{box-sizing:border-box;margin:0;padding:0}
[id]{scroll-margin-top:104px}
html{scroll-behavior:smooth}
body{background:var(--ink);color:var(--paper);font-family:'Inter',system-ui,sans-serif;font-size:16px;line-height:1.65;-webkit-font-smoothing:antialiased}
h1,h2,h3,h4,.serif{font-family:'Nunito',system-ui,sans-serif;font-weight:800;letter-spacing:-.01em}
h1,h2,h3{text-wrap:balance}
img,video{display:block;max-width:100%;height:auto}
a{color:inherit}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}

/* nav */
nav{position:sticky;top:0;z-index:50;background:rgba(0,0,0,.82);backdrop-filter:blur(10px)}
.nav-in{max-width:var(--maxw);margin:0 auto;padding:34px 24px 14px;display:flex;align-items:center;justify-content:space-between;gap:16px;position:relative}
.nav-ind{position:absolute;left:0;bottom:0;height:3px;background:var(--paper);transition:transform .28s cubic-bezier(.65,0,.35,1),width .28s cubic-bezier(.65,0,.35,1)}
nav.spy .nav-links a.here::after{display:none}
.brand{font-family:'Nunito',sans-serif;font-weight:800;font-size:1.7rem;letter-spacing:-.02em;text-decoration:none;line-height:1}
.brand em{font-style:normal;color:var(--gold)}
.nav-links{display:flex;gap:26px;list-style:none;font-size:.85rem;letter-spacing:.04em}
.nav-links a{text-decoration:none;color:var(--dim);transition:color .2s;position:relative}
.nav-links a.here::after{content:"";position:absolute;left:-8px;right:-8px;bottom:-14px;height:3px;background:var(--paper)}
.nav-links a:hover,.nav-links a.here{color:var(--paper)}
.nav-links a.li-icon{color:var(--paper);display:flex;align-items:center}
.nav-links a.li-icon:hover{color:var(--gold)}
@media(max-width:680px){.nav-links{gap:16px;font-size:.78rem}}

/* type */
.kicker{font-size:.78rem;letter-spacing:.28em;text-transform:uppercase;color:var(--gold);margin-bottom:16px}
.sec-head{display:flex;align-items:baseline;justify-content:space-between;gap:24px;flex-wrap:wrap;margin-bottom:34px}
.sec-head h2{font-size:clamp(1.7rem,3.2vw,2.5rem)}
.sec-head .n{font-family:'Nunito',sans-serif;color:var(--gold);font-size:.9rem;letter-spacing:.2em}
section{padding:84px 0}
.epigraph{margin:0}
.epigraph p{font-family:'Nunito',system-ui,sans-serif;font-weight:300;font-style:italic;font-size:clamp(1.5rem,2.6vw,2.2rem);line-height:1.32;text-wrap:balance}
.epigraph cite{display:block;margin-top:16px;font-style:normal;font-size:.78rem;letter-spacing:.22em;text-transform:uppercase;color:var(--gold)}
.ruled,section,.case{position:relative}
.ruled::after,section::after,.case::after{content:"";position:absolute;bottom:0;left:50%;transform:translateX(-50%);
  width:min(calc(100% - 48px), calc(var(--maxw) - 48px));height:1px;background:var(--line)}
.contact::after{content:none !important}

/* buttons */
.btn{display:inline-block;padding:13px 26px;border-radius:2px;font-size:.86rem;letter-spacing:.06em;text-decoration:none;transition:all .2s}
.btn-solid{background:var(--paper);color:var(--ink);font-weight:600}
.btn-solid:hover{background:#fff}
.btn-ghost{border:1px solid var(--line);color:var(--paper)}
.btn-ghost:hover{border-color:var(--dim)}

/* placeholder slots — impossible to miss */
.fill{display:inline-block;border:1px dashed var(--gold);color:var(--gold);padding:0 8px;border-radius:3px;font-style:normal;white-space:nowrap;background:rgba(201,169,98,.07)}
.fill::before{content:"✎ "}

/* youtube facade */
.yt-facade{position:relative;cursor:pointer}
.yt-facade img{width:100%;aspect-ratio:16/9;object-fit:cover;transition:transform .5s cubic-bezier(.22,1,.36,1)}
.yt-facade:hover img{transform:scale(1.015)}
.yt-facade::after{content:"";position:absolute;inset:0;background:rgba(0,0,0,.25);transition:background .3s;pointer-events:none}
.yt-facade:hover::after{background:rgba(0,0,0,.1)}
.yt-facade.playing::after{content:none}
.yt-play{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);z-index:2;
  width:96px;height:96px;border-radius:50%;display:flex;align-items:center;justify-content:center;
  background:rgba(0,0,0,.55);backdrop-filter:blur(6px);border:2px solid rgba(242,240,236,.85);color:#f2f0ec;
  transition:transform .3s cubic-bezier(.22,1,.36,1),background .3s,border-color .3s;pointer-events:none}
.yt-play svg{margin-left:5px}
.yt-facade:hover .yt-play{transform:translate(-50%,-50%) scale(1.1);background:var(--gold);border-color:var(--gold);color:#000}
.yt-facade.playing .yt-play{display:none}

/* cards & media */
.card-img{border-radius:4px;overflow:hidden;background:var(--ink-2);border:1px solid var(--line)}
.card-img img,.card-img video{width:100%}
figcaption{margin-top:10px;font-size:.78rem;color:var(--dim);letter-spacing:.04em}
.shot-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:26px}
@media(max-width:760px){.shot-grid{grid-template-columns:1fr}}

/* proof bar */
.proof{display:grid;grid-template-columns:0.82fr 0.82fr 0.92fr 1.44fr;gap:48px;margin-top:44px}
@media(max-width:820px){.proof{grid-template-columns:1fr 1fr;gap:36px}}
.proof div{position:relative;padding:24px 0 0}
.proof div::before{content:"";position:absolute;top:0;left:0;right:0;height:1px;background:rgba(242,240,236,.22);
  transform:scaleX(0);transform-origin:left center;transition:transform .9s cubic-bezier(.22,1,.36,1)}
.proof b{display:block;font-family:'Nunito',sans-serif;font-weight:400;font-size:1.7rem;margin-bottom:4px;
  opacity:0;transform:translateY(14px);transition:opacity .7s ease,transform .7s cubic-bezier(.22,1,.36,1)}
.proof span{display:block;font-size:.78rem;color:var(--dim);letter-spacing:.05em;text-transform:uppercase;
  opacity:0;transform:translateY(14px);transition:opacity .7s ease,transform .7s cubic-bezier(.22,1,.36,1)}
.proof div:nth-child(1)::before{transition-delay:.05s}
.proof div:nth-child(2)::before{transition-delay:.17s}
.proof div:nth-child(3)::before{transition-delay:.29s}
.proof div:nth-child(4)::before{transition-delay:.41s}
.proof div:nth-child(1) b,.proof div:nth-child(1) span{transition-delay:.2s}
.proof div:nth-child(2) b,.proof div:nth-child(2) span{transition-delay:.32s}
.proof div:nth-child(3) b,.proof div:nth-child(3) span{transition-delay:.44s}
.proof div:nth-child(4) b,.proof div:nth-child(4) span{transition-delay:.56s}
.proof.in div::before{transform:scaleX(1)}
.proof.in b,.proof.in span{opacity:1;transform:none}
@media (prefers-reduced-motion: reduce){
  .proof div::before{transform:scaleX(1);transition:none}
  .proof b,.proof span{opacity:1;transform:none;transition:none}
}

/* timeline chapters */
.chapter{display:grid;grid-template-columns:190px 1fr;gap:28px;padding:30px 0;border-top:1px solid var(--line)}
.chapter:last-child{border-bottom:1px solid var(--line)}
@media(max-width:680px){.chapter{grid-template-columns:1fr;gap:8px}}
.chapter .when{font-family:'Nunito',sans-serif;color:var(--gold);font-size:.95rem}
.chapter h3{font-size:1.35rem;margin-bottom:6px}
.chapter p{color:var(--dim);max-width:64ch}
.chapter .role{font-size:.85rem;color:var(--paper);letter-spacing:.03em}

/* footer / contact */
.contact{text-align:center;padding:100px 24px;border-bottom:none}
.contact h2{font-size:clamp(1.9rem,4vw,2.9rem);margin-bottom:14px}
.contact p{color:var(--dim);margin-bottom:30px}
.email{font-family:'Nunito',sans-serif;font-size:clamp(1.15rem,2.6vw,1.7rem);color:var(--paper);text-decoration:none;border-bottom:1px solid var(--gold);padding-bottom:4px}
.email:hover{color:var(--gold)}
footer{padding:30px 24px;text-align:center;font-size:.76rem;color:var(--dim);letter-spacing:.06em}

/* case studies */
.case{padding:84px 0}
.case-head{display:flex;flex-direction:column;align-items:flex-start;gap:12px;margin-bottom:8px}
.case-head .case-meta{order:-1}
.case-head h2{font-size:clamp(1.8rem,3.4vw,2.6rem)}
.case-meta{font-size:.82rem;color:var(--dim);letter-spacing:.06em;text-transform:uppercase}
.case .lede{font-family:'Nunito',sans-serif;font-size:1.25rem;font-weight:300;line-height:1.5;max-width:62ch;margin:14px 0 8px;color:var(--paper)}
.case .body{color:var(--dim);max-width:70ch;margin-top:10px}
.tagrow{display:flex;gap:8px;flex-wrap:wrap;margin-top:18px}
.tag{font-size:.7rem;letter-spacing:.12em;text-transform:uppercase;border:1px solid var(--line);color:var(--dim);padding:5px 12px;border-radius:999px}
.note{border-left:2px solid var(--gold);padding:10px 18px;margin-top:22px;color:var(--dim);font-size:.9rem;max-width:64ch}

/* back to top */
.to-top{position:fixed;left:22px;bottom:22px;z-index:60;width:46px;height:46px;border-radius:50%;border:1px solid var(--line);background:rgba(0,0,0,.55);backdrop-filter:blur(6px);color:var(--paper);display:flex;align-items:center;justify-content:center;cursor:pointer;opacity:0;transform:translateY(14px);pointer-events:none;transition:opacity .35s ease-in-out,transform .35s ease-in-out,border-color .2s ease,color .2s ease;font-family:inherit}
.to-top.show{opacity:1;transform:none;pointer-events:auto}
.to-top:hover,.to-top:focus-visible{border-color:var(--gold);color:var(--gold)}
.to-top::after{content:"Back to top";position:absolute;left:58px;top:50%;transform:translateY(-50%) translateX(-6px);white-space:nowrap;font-family:'Nunito',sans-serif;font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--paper);background:rgba(0,0,0,.72);border:1px solid var(--line);padding:6px 11px;border-radius:3px;opacity:0;pointer-events:none;transition:opacity .25s ease-in-out,transform .25s ease-in-out}
.to-top:hover::after,.to-top:focus-visible::after{opacity:1;transform:translateY(-50%) translateX(0)}
@media(max-width:640px){.to-top{left:14px;bottom:14px}.to-top::after{display:none}}